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Archive for the 'beer holiday' Category

May 20 2008

Two Beer Celebrations Last Week

In case you don’t have your calendar of congressional holidays handy last week was Craft Beer Week, a congressionally mandated time recognize…no, celebrate? No.

Well, let’s just let Congress speak for itself.

HR 753, which established Craft Beer Week, states that the US House of Representatives:

  • supports the establishment of American Craft Beer Week as a celebration of the contributions that American craft brewers have made to the Nation’s communities, economy, and history; and
  • commends American craft brewers for providing jobs, improving the balance of trade, supporting American agriculture, and educating Americans about the history and culture of beer while promoting the responsible consumption of beer as a beverage of moderation.

And last week also contained Cold Activation Day, a day set aside by Coors for us all to admire their cold activation labels. You know; those labels where the mountains turn from white to blue when the beer gets to a particular temperature.

I was so confused by how I should observe these seemingly incongruous yet concurrent celebrations that I finally just poured a cold Old Rasputin in an empty Coors can and sang the beer song while I watched the mountains turn blue.

I don’t know, maybe that wasn’t the right thing to do.

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